Pay-Per-Click Advertising (PPC) is a digital marketing strategy that involves creating and managing targeted ad campaigns on search engines and social media platforms. PPC is an effective way to drive immediate traffic and conversions to a website, as businesses only pay for the ad when a user clicks on it.
PPC campaigns are designed to target specific keywords and audience demographics, ensuring that ads are displayed to the most relevant audience. Advertisers can also set budgets and bidding strategies to control the cost of their campaigns and maximize return on investment (ROI).
